Our Philosophy

Our founder is a man faithful to God’s leadership. Through his choice of our company name, one can tell that our philosophy is built upon the ethical principles of the evangelical Christian faith. Our goal is to make Prince of Peace a company you can trust and rely on. Awarded the Entrepreneur of the Year, by the prestigious Singapore American Business Association, our President, Kenneth Yeung attributes his successes to God’s guidance and blessings.


Our Goal
To become a world class provider of natural health food & gourmet quality gifts at competitive prices.

Our Mission
Our mission is for our teams to make a positive contribution to our world through increasing its knowledge about health and through encouraging the development of healthy lifestyles by providing high quality products and outstanding service.

Our Principles

Service is No. 1
To supply the most reliable, natural, and delicious high quality health food products to our consumers.

Mutual Respect
We need to respect every staff member at Prince of Peace®, our suppliers and the communities beyond our clients; we use mutual respect as one of our standards for the company’s behavior.

Strive for Perfection
Prince of Peace® Group is like a big family, where our staff can achieve their potential and grow with the company in a safe and healthy work environment.

Working as a Team
Prince of Peace® stresses teamwork; it is only through teamwork that we can leverage and multiply the company’s efforts.

Caring for All
Aside from the normal commercial expectation of “taking from the society, giving back to the society”, we seek to care for ‘our neighbors’ around the world, whether the issue is education, social welfare, the environment, or some other concerns where we can make a difference.